​Campo formativo: Lenguaje

Fase 6  - Inglés en Educación Secundaria

Third grade

Content 5:
School campaigns

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Project Ideas

Lesson plan | Worksheets | Project Ideas

These guidelines for the project outline the key steps and strategies for implementation. However, they must be adapated and contextualized according to the unique challenges and opportunities of the community context or area. 
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Fase 1. Planeación

Momento 1. Identificación

Content:
The use of the English language to express the needs, interests, and problems of the community.
​Learning development process:
Learners organize a campaign in English about solutions to community problems.
Problem:
The lack of solutions to school problems can lead to a deterioration in the quality of life for its students and an increase in conflicts and tensions, negatively impacting the well-being and development of the school.
Project: Campaign.

Momento 2. Recuperación

Use open-ended questions to assess prior knowledge

1. What are some common problems you observe or experience within our school community?
2. How do these problems affect the quality of life for students and staff?
3. Can you think of any past initiatives or campaigns aimed at addressing these issues?
4. What do you believe are the biggest barriers to implementing effective solutions within our school?

Use a mind map to assess prior knowledge
These could be some  main branches:

• School problems.
• Impact on quality of life.
• Solutions.

Momento 3. Planificación

Set activities

Activity	Purpose	Time
Brainstorm school issues	Identify school problems and their causes.	25 mins.
Research Solutions ​	Explore potential solutions.	25 mins.
Develop campaign strategy	Provide information about the topic and call to action.	100 mins.

Fase 2. Acción

Momento 4. Acercamiento

Identify the school problem and goals

Describe the school problem	Campaign name and key message	Goals
A) Persistent bullying and harassment among students. B) Poor academic performance. C) Lack of green spaces. D) Drug and substance abuse issues among students.	A) Bully-Free Zone ​"Together, we create a safe and inclusive environment where bullying has no place." B) Empower your education "Take control of your learning journey. ​" C) Bringing nature back "Green spaces for a thriving school community." D) Healthy choices, bright futures "Choose a drug-free future for our school."	A) Create a safe and inclusive environment, free from bullying. B) Take control of your learning journey. C)  Establish green spaces for a thriving school community. ​ D) Foster a drug-free environment for a brighter future.

Identify the causes

A) Bully-Free Zone

• Lack of awareness and education about the harmful effects of bullying.
• Inadequate policies and enforcement mechanisms to address bullying behavior.
• Negative school culture that tolerates or perpetuates bullying.
• Lack of support systems for victims of bullying.

B) Empower your education

• Limited student engagement and motivation in the learning process.
• Insufficient resources and support for personalized learning.
• Traditional teaching methods that do not cater to diverse learning styles.
• Disconnection between the curriculum and real-world relevance.

C) Bringing nature back

• High emphasis on infrastructure over environmental considerations.
• Limited awareness of the benefits of green spaces for mental and physical well-being.

D) Healthy choices, bright futures

• Influence of peer pressure and social norms promoting drug use.
• Lack of education and awareness about the consequences of drug abuse.
• Accessibility to drugs within or around the school environment.
• Insufficient support systems for students dealing with substance abuse issues.

Identify solutions

A) Persistent bullying and harassment among students (Campaign: Bully-Free Zone):

• Implement a comprehensive anti-bullying policy with clear consequences for bullying behavior.
• Establish a peer mediation program to resolve conflicts and promote positive peer relationships.
• Provide training for students, teachers, and staff on recognizing and addressing bullying behavior.
• Create safe spaces within the school where students can seek support and report incidents of bullying anonymously.
• Foster a culture of empathy and respect through school-wide initiatives, such as kindness challenges or peer-led awareness campaigns.

B) Poor academic performance (Campaign: Empower Your Education):

• Offer tutoring and academic support services for students struggling in specific subjects.
• Provide mentorship programs pairing high-achieving students with those who need additional support.
• Implement personalized learning plans tailored to individual student needs and learning styles.
• Offer enrichment programs and extracurricular activities to engage students outside of the traditional classroom setting.

C) Lack of green spaces (Campaign: Bringing the nature back):

• Advocate for the creation or enhancement of outdoor green spaces within the school campus.
• Integrate environmental education into the curriculum, raising awareness about the importance of green spaces and sustainability.
• Host community events, such as tree planting days or clean-up efforts, to beautify the school environment and promote environmental stewardship.

D) Drug and substance abuse issues among students (Campaign: Healthy Choices, Bright Futures):

• Offer substance abuse prevention education programs and workshops for students, parents, and staff.
• Provide confidential counseling and support services for students struggling with substance abuse issues.
• Collaborate with local healthcare professionals, treatment centers, and community organizations to provide resources and support for students dealing with substance abuse.

Momento 5. Comprensión y producción

Make a list of activities

Campaign	Students' activities	Teachers' activities	Parents' activities
Bully-Free Zone	Bullying awareness workshops	​Implement anti-bullying curriculum in classroom discussions	​Attend parent workshops on recognizing and addressing bullying
	​Peer support groups for victims and bystanders	​Monitor and intervene in bullying incidents	​Reinforce anti-bullying messages at home
​Empower Your Education	Study skills workshops	Offer tutoring and academic support sessions	​Encourage and monitor homework completion and study habits
	​Participation in extracurricular activities	​Collaborate with colleagues to identify at-risk students	​Provide resources and support for educational enrichment
Bringing nature back	School beautification projects	Incorporate environmental education into lesson plans	Participate in volunteer efforts to create green spaces
	​Environmental awareness campaigns	Advocate for the development of green spaces on campus	​Support fundraising efforts for green space projects
Healthy Choices, Bright Futures	​Guest speakers sharing personal stories of overcoming addiction	Promote healthy lifestyle choices and habits	Discuss the dangers of substance abuse with teenagers
	Fitness challenges and wellness activities	​Provide resources and referrals for students in need	Model healthy behaviors and choices

Assign campaign roles

• Leader.
• Coordinator.
• Researcher.
• Comunicator.
• Creative designer.

Phrases and expressions for social practice

1. "Let's tackle this issue together."
2. "We're all in this together."
3. "Our voices matter."
4. "Time for change."
5. "We can make a difference."
6. "Taking action for a better school."
7. "Join the movement."
8. "Together, we can find solutions."
9. "Building a stronger community."
10. "Empowering students and staff."

Momento 6. Reconocimiento

Coordinate efforts

Create a Timeline:

• Develop a timeline outlining key milestones and deadlines for the campaign.
• Include dates for brainstorming sessions, design development, implementation, and evaluation phases.

Brainstorm Ideas Collaboratively:

• Hold brainstorming sessions where students from different groups can share ideas for the campaign.
• Encourage creativity and open-mindedness, and ensure that all voices are heard.

Develop Campaign Materials:

• Assign specific tasks to each group based on their expertise. For example, one group may focus on designing posters, while another group works on social media content.
• Provide guidelines and templates to maintain consistency in branding and messaging across different materials.

Implement the Campaign:

• Execute the campaign according to the established timeline and plan.
• Monitor progress and provide support to groups as needed to ensure smooth implementation.

Momento 7. Concreción

Steps for the campaign

1. Form a campaign team.
2. Brainstorm campaign ideas.
3. Identify target audience.
4. Develop a campaign theme and slogan.
5. Create campaign materials (posters, flyers, social media graphics).
6. Plan campaign timeline and activities.
   
7. Secure necessary permissions and approvals.
8. Distribute campaign materials.
9. Execute campaign activities (speeches, events, competitions).
10. Engage with the audience through social media and other platforms.
11. Monitor campaign progress and adjust strategies as needed.
12. Collect feedback from the audience.
13. Evaluate campaign effectiveness.
14. Celebrate successes and learn from challenges.

Fase 3. Intervención

Momento 8. Integración

Write a script for presenting the project

Hey everyone! Thanks for coming. I'm excited to share with you a really important project we've been working on – our school's drug-free zone campaign!
We spread awareness about the dangers of drugs and encouraged everyone to make positive choices.
First, we started by talking about why it's important to have a drug-free zone in our school. We learned about the dangers of drugs and how they can harm us and our friends.
We made posters with colorful pictures and catchy slogans like "Stay Drug-Free, Be You!" and "Say No to Drugs, Yes to Dreams!"
We showed that when we work together, we can achieve anything!

Momento 9. Difusión

Present the project - Set date and time

Momento 10. Consideraciones

Gather feedback from the audience or recipients of the campaign. Ask for their opinions, suggestions, and any questions they may have. This feedback can help you understand how well the campaign was received and identify areas for improvement.

Rubric

Criteria	Excellent (5)	Satisfactory (3)	Need improvement (1)
Organization	Campaign is meticulously planned, with clear objectives, timelines, and roles defined. ​	Campaign has some organization but lacks clear objectives and/or timelines. ​	Campaign lacks organization, with no clear objectives or timelines.
Creativity	Campaign demonstrates exceptional creativity in messaging, design, and engagement strategies.	Campaign displays some creativity but lacks consistency or originality.	Campaign lacks creativity in messaging, design, and engagement strategies.
Engagement	Campaign effectively engages the target audience through various mediums (e.g., social media, events).	Campaign engages the target audience through multiple mediums.	Campaign fails to engage the target audience effectively.
Effectiveness	Campaign achieves all objectives and demonstrates measurable impact on the school community.	Campaign achieves some objectives but has limited impact on the school community.	Campaign fails to achieve objectives and has no noticeable impact on the school community.

Momento 11. Avances

Based on feedback and evaluation, make necessary revisions or updates to improve the campaign's effectiveness and align it with your objectives.